Paul Cooke

Paul Cooke

Director, Strategist and Ideas Man

The past founder of The Fuel Agency and CEO of Icon brings more than 20 years’ experience to EMG, and with three daughters, a career start in the military and a self-confessed classic car tragic, Paul’s path to success has been a colourful one.

He’s taken senior positions in consulting and management working with the likes of Symbion Health, Red Energy, NAB and, to his delight, automotives like Nissan.

But it’s his unique ability to bring seamless expertise in all strategy development, channel planning and integrated campaign management that sets him apart, leading EMG to be the kind of PR firm able to make sense of the spectacular whirlwind that is today’s media landscape.