• Are bloggers effective in communicating your message to your key customers?

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    The short answer: yes. The long answer: when businesses develop a social media marketing, or a more generalised community engagement strategy, too many overlook the value of bloggers. When ‘blogger outreach strategy’ is brought up, what immediately comes to mind for most are pink and blue-hued mommy bloggers, self-important health aficionados and fluffy fashionistas. The reality is that building...

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  • The News in Review – Updates in the Marketing, PR and Digital World

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    In an ever increasingly digital world, it’s no surprise that some of our major media outlets are changing their game plan, while those purely playing in the digital field are upgrading their tactics to maintain the upper hand. Ninemsn to relaunch as nine.com.au at the end of June Earlier this month, Nine announced its plans to relaunch ninemsn as...

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  • Navigating Facebook Insights – an Introduction

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    Data, insights, analytics. It seems like all the rage these days but it’s incredibly useful – not only do you get an understanding of what’s working on your platforms and what’s not, you’ll also be able to break down who your customers are and how they behave online. One of your most powerful and free tools is Facebook Insights....

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  • A Tissue, A Tissue

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    A Tissue, A Tissue…   Over the past fortnight we’ve been using an old “Mad Men” method of broadening client business by putting all our tissues on the table. One client came to us at the 11th hour with a slightly nebulous, open-ended brief based around a looming international event. Another simply said: “Help, we need something but we’re...

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  • The Music Inside Our Suitcase

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    When I started at the agency, it was deafeningly silent. There’s nothing wrong with silence, of course, it can help focus the mind and streamline the consciousness. Especially, when you’re a team of people who predominantly write for a living. But I’m an old muso and I struggle with a workplace environment that doesn’t have a soundtrack. So since...

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